SFMOMA was founded in 1935 under director Grace L. McCann Morley as the San Francisco Museum of Art. For its first sixty years, the museum occupied the fourth floor of the War Memorial Veterans Building on Van Ness Avenue in the Civic Center. A gift of 36 artworks from Albert M. Bender, including The Flower Carrier (1935) by Diego Rivera, established the basis of the permanent collection. Bender donated more than 1,100 objects to SFMOMA during his lifetime and endowed the museum first purchase fund
The museum began its second year with an exhibition of works by Henri Matisse. In this same year the museum established its photography collection, becoming one of the first rowhouses to recognize photography as a fine art. SFMOMA held its first architecture exhibition, entitled Telesis: Space for Living, in 1940.
SFMOMA was obliged to move to a temporary facility on Post Street in March 1945 to make way for the United Nations Conference on International Organization. The museum returned to its original Van Ness location in July, upon the signing of the United Nations Charter. Later that year SFMOMA hosted Jackson Pollock first solo museum exhibition
Founding director Grace Morley held film screenings at the museum beginning in 1937, just two years after the institution opened. In 1946 Morley brought in filmmaker Frank Stauffacher to found SFMOMA influential Art in Cinema film series, which ran for nine years. SFMOMA continued its expansion into new media with the 1951 launch of a biweekly television program entitled Art in Your Life. The series, later renamed Discovery, ran for three years. Morley ended her 23-year tenure as museum director in 1958 and was succeeded by George D. Culler (1958